{"id":20198,"date":"2026-01-06T14:01:56","date_gmt":"2026-01-06T14:01:56","guid":{"rendered":"https:\/\/www.gotop.lv\/?page_id=20198"},"modified":"2026-07-10T10:58:04","modified_gmt":"2026-07-10T07:58:04","slug":"google-lv-marketinga-gadijuma-izpete","status":"publish","type":"page","link":"https:\/\/www.gotop.lv\/lv\/google-lv-marketinga-gadijuma-izpete\/","title":{"rendered":"Praktiskais piem\u0113rs par m\u0101rketingu Google.lv"},"content":{"rendered":"
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K\u0101 palielin\u0101t organisko apmekl\u0113t\u0101ju pl\u016bsmu vietn\u0113 214% konkur\u0113tsp\u0113j\u012bg\u0101 ni\u0161\u0101 Latvij\u0101<\/h1>\n<\/section>\n\n\n\n
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<\/path><\/svg><\/span>Strat\u0113\u0123ijas izkl\u0101sts soli pa solim: no tehnisko k\u013c\u016bdu labo\u0161anas l\u012bdz iek\u013c\u016b\u0161anai TOP-3 p\u0113c mekl\u0113jumiem latvie\u0161u un krievu valod\u0101<\/span><\/h3>\n\n\n\n

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<\/path><\/svg><\/span>Par projektu<\/span><\/h3>\n\n\n\n

N\u012b\u0161a:<\/strong> Stomatolo\u0123ija<\/p>\n\n\n\n

Re\u0123ions:<\/strong> Latvija (R\u012bga)<\/p>\n\n\n\n

Valodas:<\/strong> Latvie\u0161u, krievu<\/p>\n\n\n\n

Punkts A:<\/strong> Vietnei bija aptuveni 400 apmekl\u0113t\u0101ju m\u0113nes\u012b. 80% satiksmes da\u013ca \u2014 mekl\u0113jumi p\u0113c z\u012bmola nosaukuma (tie, kas jau pazina uz\u0146\u0113mumu). P\u0113c m\u0113r\u0137a pakalpojumiem vietne atrad\u0101s mekl\u0113\u0161anas rezult\u0101tu 3.\u20134. lap\u0101.<\/p>\n<\/div>\n<\/section>\n\n\n\n

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\"\"<\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n
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K\u0101da bija galven\u0101 probl\u0113ma?<\/h2>\n\n\n\n
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  • Konflikts starp valodu versij\u0101m:<\/strong> \u201eGoogle\u201c sajauca krievu un latvie\u0161u valodas lapas, t\u0101p\u0113c poz\u012bcijas nep\u0101rtraukti \u201el\u0113k\u0101ja\u201c<\/li>\n\n\n\n
  • V\u0101j\u0161 latvie\u0161u valodas saturs:<\/strong> Teksti tika tulkoti autom\u0101tiski, kas samazin\u0101ja uzticam\u012bbu un ietekm\u0113ja uzved\u012bbas faktorus<\/li>\n\n\n\n
  • Zems \u0101trums (LCP):<\/strong> T\u012bmek\u013ca vietne l\u0113ni atv\u0113rajas mobilaj\u0101s ier\u012bc\u0113s 4G\/5G t\u012bklos<\/li>\n\n\n\n
  • Nav viet\u0113jo saik\u0146u:<\/strong> Latvijas resursi neatsauc\u0101s uz \u0161o vietni, t\u0101p\u0113c Google.lv to neuzskat\u012bja par autoritat\u012bvu<\/li>\n<\/ul>\n<\/section>\n\n\n\n

    Ko m\u0113s esam paveiku\u0161i<\/h2>\n\n\n\n
    \"\"<\/figure>
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    Tehnisk\u0101 b\u0101ze un Hreflang<\/strong><\/p>\n\n\n\n

    M\u0113s esam ieviesu\u0161i ce\u013ca apz\u012bm\u0113jumus hreflang<\/code>, skaidri no\u0161\u0137irot dom\u0113nus \/lv\/<\/code> un \/ru\/<\/code>. Tagad Google par\u0101da latvie\u0161u valodas versiju tiem, kas veic mekl\u0113\u0161anu latvie\u0161u valod\u0101, un otr\u0101di<\/p>\n<\/div><\/div>\n\n\n\n

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    \u201eDz\u012bv\u0101s\u201c semantikas v\u0101k\u0161ana<\/strong><\/p>\n\n\n\n

    M\u0113s atteic\u0101mies no vienk\u0101r\u0161as atsl\u0113gv\u0101rdu tulko\u0161anas. M\u0113s analiz\u0113j\u0101m, k\u0101 tie\u0161i Latvijas iedz\u012bvot\u0101ji mekl\u0113 pakalpojumus.<\/p>\n\n\n\n

    Piem\u0113rs:<\/em> Tika izmantoti ne tikai ofici\u0101lie termini, bet ar\u012b popul\u0101ri sarunvalodas mekl\u0113jumi.<\/p>\n<\/div>

    \"\"<\/figure><\/div>\n\n\n\n
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    Satura m\u0101rketings (no cilv\u0113ka cilv\u0113kam)<\/strong><\/p>\n\n\n\n

    Ir sarakst\u012bti vair\u0101k nek\u0101 20 ekspertu raksti ab\u0101s valod\u0101s. Tekstus latvie\u0161u valod\u0101 p\u0101rbaud\u012bja profesion\u0101ls redaktors, kas divk\u0101r\u0161oja vietnes apmekl\u0113jumu dzi\u013cumu.<\/p>\n<\/div><\/div>\n\n\n\n

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    Viet\u0113j\u0101 saiteveido\u0161ana<\/strong><\/p>\n\n\n\n

    M\u0113s esam sa\u0146\u0113mu\u0161i saites no autoritat\u012bv\u0101m Latvijas vietn\u0113m un nozares katalogiem (1188.lv, Firmas.lv), kas Google sniedza sp\u0113c\u012bgu sign\u0101lu par vietnes re\u0123ion\u0101lo pieder\u012bbu<\/p>\n<\/div>

    \"\"<\/figure><\/div>\n\n\n\n

    Rezult\u0101ti skait\u013cos<\/h2>\n\n\n\n