{"id":20245,"date":"2026-01-06T16:41:43","date_gmt":"2026-01-06T16:41:43","guid":{"rendered":"https:\/\/www.gotop.lv\/?page_id=20245"},"modified":"2026-07-10T10:57:53","modified_gmt":"2026-07-10T07:57:53","slug":"mes-ne-tikai-mainam-krasas-mes-analizejam","status":"publish","type":"page","link":"https:\/\/www.gotop.lv\/lv\/mes-ne-tikai-mainam-krasas-mes-analizejam\/","title":{"rendered":"M\u0113s ne tikai main\u0101m kr\u0101sas. M\u0113s analiz\u0113jam j\u016bsu klienta ce\u013cu (User Journey) Latvij\u0101 un nov\u0113r\u0161am \u0161\u0137\u0113r\u0161\u013cus, kas trauc\u0113 pirkumu"},"content":{"rendered":"
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Praktiskais piem\u0113rs: Interneta veikala p\u0101rveido\u0161ana: kad vizu\u0101l\u0101 atjauno\u0161ana palielina ie\u0146\u0113mumus par +87%<\/h1>\n<\/section>\n\n\n\n
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<\/path><\/svg><\/span>p\u0101rdo\u0161anas apjoma pieaugums par 87% bez papildu rekl\u0101mas bud\u017eeta<\/span><\/h3>\n\n\n\n

<\/p>\n<\/div>\n\n\n\n

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<\/path><\/svg><\/span>Par projektu<\/span><\/h3>\n\n\n\n

Klients:<\/strong> Liels elektronikas interneta veikals Latvij\u0101.<\/p>\n\n\n\n

Uzdevums:<\/strong> Palielin\u0101t konversiju un vid\u0113jo pirkuma summu bez papildu ieguld\u012bjumiem PPC rekl\u0101m\u0101.<\/p>\n\n\n\n

Projekta termi\u0146\u0161:<\/strong> 3 m\u0113ne\u0161i.<\/p>\n\n\n\n

Galvenais rezult\u0101ts:<\/strong> P\u0101rdo\u0161anas apjoma pieaugums par +87%<\/strong> pirmajos 6 m\u0113ne\u0161os p\u0113c dizaina p\u0101rveido\u0161anas.<\/p>\n\n\n\n

Att\u0113ls:<\/strong> Att\u0113ls, kas par\u0101da izaugsmi (t\u0101ds pats grafiks, k\u0101du m\u0113s izveidoj\u0101m iepriek\u0161, bet piel\u0101gots mazumtirdzniec\u012bbas nozarei)<\/p>\n<\/div>\n<\/section>\n\n\n\n

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\"\"<\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n

\u201eNovecoju\u0161\u0101\u201d interneta veikala probl\u0113mas<\/h2>\n\n\n\n
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Apmekl\u0113t\u0101ju skaits ir pietiekams, ta\u010du pas\u016bt\u012bjumu ir maz. Konversijas koeficients nep\u0101rsniedza 1,5%<\/h2>\n\n\n\n
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  • Iemesls Nr. 1 (UX):<\/strong> T\u012bmek\u013ca vietnes mobil\u0101 versija bija ne\u0113rta. 60% apmekl\u0113t\u0101ju ieietu vietn\u0113 no viedt\u0101lru\u0146iem, bet gandr\u012bz uzreiz to pametu\u0161i (atskaites r\u0101d\u012bt\u0101js \u2014 75%).<\/li>\n\n\n\n
  • Iemesls Nr. 2 (Navig\u0101cija):<\/strong> Sare\u017e\u0123\u012bts katalogs, preces ir gr\u016bti atrast. Lietot\u0101ji nesaprata, kur atrodas filtr\u0113\u0161anas iesp\u0113jas un k\u0101 \u0101tri noform\u0113t pas\u016bt\u012bjumu.<\/li>\n\n\n\n
  • 3. iemesls (Uztic\u0113\u0161an\u0101s):<\/strong> Vecais dizains rad\u012bja neuztic\u012bbu, jo taj\u0101 nebija skaidras inform\u0101cijas par pre\u010du atgrie\u0161anu, garantiju un maks\u0101jumu veidiem Latvij\u0101.<\/li>\n<\/ul>\n<\/section>\n\n\n\n

    Risin\u0101jums: Profesion\u0101la p\u0101rveido\u0161ana un optimiz\u0101cija<\/h2>\n\n\n\n
    \"\"<\/figure>
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    Padzi\u013cin\u0101ta UX p\u0101rbaude<\/strong><\/p>\n\n\n\n

    Izmantojot siltuma kar\u0161u r\u012bkus un sesiju ierakstus, m\u0113s konstat\u0113j\u0101m, ka 45% lietot\u0101ji Latvij\u0101 pameta vietni filtr\u0113\u0161anas posm\u0101.<\/p>\n\n\n\n

    Kas ir paveikts:<\/strong> Nov\u0113rsti \u201e\u0161aurie punkti\u201d p\u0101rdo\u0161anas proces\u0101.<\/p>\n\n\n\n

    SEO efekts:<\/strong> Uzved\u012bbas faktoru uzlabo\u0161ana un atsitienu r\u0101d\u012bt\u0101ja (Bounce Rate) samazin\u0101\u0161ana, kas ir \u013coti svar\u012bgs r\u0101d\u012bt\u0101js Google.lv.<\/p>\n<\/div><\/div>\n\n\n\n

    \n

    \u201eMobile-First\u201c dizains: Latvij\u0101 iepirk\u0161an\u0101s notiek \u201ece\u013c\u0101\u201c<\/strong><\/p>\n\n\n\n

    \u0145emot v\u0113r\u0101, ka vair\u0101k nek\u0101 70% viet\u0113j\u0101 datpl\u016bsma n\u0101k no mobilaj\u0101m ier\u012bc\u0113m, m\u0113s esam ieviesu\u0161i koncepciju Dizains, kas \u0113rts lieto\u0161anai ar \u012bk\u0161\u0137i<\/strong>.<\/p>\n\n\n\n

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    • Kas ir paveikts:<\/strong> \u201eL\u012bm\u012bga\u201c pirk\u0161anas poga, vienk\u0101r\u0161ota izv\u0113lne un ide\u0101la att\u0113lo\u0161ana vis\u0101s iPhone un Android ier\u012bc\u0113s.<\/li>\n\n\n\n
    • SEO efekts:<\/strong> Piln\u012bga atbilst\u012bba Google \u201eMobile-First\u201c indeks\u0113\u0161anai.<\/li>\n<\/ul>\n<\/div>
      \"\"<\/figure><\/div>\n\n\n\n
      \"\"<\/figure>
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      Vied\u0101 mekl\u0113\u0161ana un filtr\u0113\u0161ana<\/strong><\/p>\n\n\n\n

      Latvijas pirc\u0113js augsti v\u0113rt\u0113 laiku. M\u0113s esam ieviesu\u0161i mekl\u0113\u0161anas sist\u0113mu, kas saprot mekl\u0113\u0161anas piepras\u012bjumus latvie\u0161u un krievu valod\u0101s.<\/p>\n\n\n\n

      Kas ir paveikts:<\/strong> Ir ieviesta mekl\u0113\u0161ana ar autom\u0101tisko aizpild\u012b\u0161anu (Suggest-mekl\u0113\u0161ana) un dinamiskie filtri bez lapas p\u0101rl\u0101d\u0113\u0161anas (AJAX).<\/p>\n<\/div><\/div>\n\n\n\n

      \n

      Nor\u0113\u0137in\u0101\u0161an\u0101s un viet\u0113j\u0101s integr\u0101cijas<\/strong><\/p>\n\n\n\n

      Latvij\u0101 vissvar\u012bg\u0101kais posms p\u0101rdo\u0161anas proces\u0101 ir \u0113rta apmaksa un pieg\u0101de.<\/p>\n\n\n\n

      Pieg\u0101de vis\u0101 Baltij\u0101:<\/strong> Autom\u0101tiska pakom\u0101tu izv\u0113le Omniva, DPD, Venipak<\/strong> un Latvijas Pasts<\/strong>. Ir integr\u0113ta karte ar tuv\u0101kaj\u0101m izsnieg\u0161anas viet\u0101m R\u012bg\u0101 un re\u0123ionos.<\/p>\n\n\n\n

      Viet\u0113jie maks\u0101jumi:<\/strong> Integr\u0101cija, izmantojot Atv\u0113rta banku sist\u0113ma (BankLink)<\/strong> \u2014 tie\u0161ie maks\u0101jumi no Swedbank, SEB, Citadele un Luminor. Ir pievienota iesp\u0113ja veikt pirkumus ar maks\u0101jumu sadal\u012bjumu pa da\u013c\u0101m, izmantojot Klix<\/strong> vai Inbank<\/strong>.<\/p>\n<\/div>

      \"\"<\/figure><\/div>\n\n\n\n
      \"\"<\/figure>
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      Viet\u0113jie uzticam\u012bbas faktori (Trust Signals)<\/strong><\/p>\n\n\n\n

      Google.lv ir \u0101rk\u0101rt\u012bgi svar\u012bgi, lai tiktu apstiprin\u0101ts, ka uz\u0146\u0113mums darbojas likum\u012bgi un veic darb\u012bbu Latvij\u0101.<\/p>\n\n\n\n

      Kas ir paveikts:<\/strong> Izc\u0113l\u0101m juridisko inform\u0101ciju (re\u0123. nr.), pievienoj\u0101m fizisko adresi R\u012bg\u0101 un klik\u0161\u0137in\u0101mu t\u0101lru\u0146a numuru. Konfigur\u0113j\u0101m mikroz\u012bm\u0113jumu \u201eLocalBusiness\u201c sh\u0113ma<\/strong>, lai adrese un nov\u0113rt\u0113jums tiktu par\u0101d\u012bti tie\u0161i Google mekl\u0113\u0161anas rezult\u0101tos.<\/p>\n<\/div><\/div>\n\n\n\n

      \n
      \n

      <\/path><\/svg><\/span>M\u0113s saprat\u0101m, ka m\u016bsu interneta veikalam ir potenci\u0101ls, ta\u010du tikai p\u0113c piln\u012bgas lietot\u0101ja pieredzes (UX) p\u0101rveides un viet\u0113jo maks\u0101jumu sist\u0113mu (BankLink) integr\u0101cijas m\u0113s redz\u0113j\u0101m re\u0101lu izaugsmi. P\u0101rdo\u0161anas apjomi Latvijas tirg\u016b pirmajos se\u0161os m\u0113ne\u0161os pieauga par 87%. Tagad m\u016bsu vietne darbojas \u0101tri, t\u0101 ir \u0113rti lietojama mobilaj\u0101s ier\u012bc\u0113s un, kas ir vissvar\u012bg\u0101k, pirc\u0113ji mums uzticas<\/span><\/h4>\n\n\n\n

      E-komercijas vad\u012bt\u0101js<\/p>\n<\/div>\n<\/section>\n\n\n\n

      <\/p>","protected":false},"excerpt":{"rendered":"

      GoTOP gad\u012bjuma izp\u0113te: k\u0101 elektronikas interneta veikala p\u0101rveido\u0161ana Latvij\u0101 6 m\u0113ne\u0161u laik\u0101 palielin\u0101ja p\u0101rdo\u0161anas apjomus par 87% \u2014 UX audits, \u201emobile-first\u201c pieeja un viet\u0113jie maks\u0101jumu veidi.<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"class_list":["post-20245","page","type-page","status-publish","hentry"],"yoast_head":"\n\u041c\u044b \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u043c\u0435\u043d\u044f\u0435\u043c \u0446\u0432\u0435\u0442\u0430. \u041c\u044b \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0443\u0435\u043c \u043f\u0443\u0442\u044c \u0432\u0430\u0448\u0435\u0433\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0430 (User Journey) \u0432 \u041b\u0430\u0442\u0432\u0438\u0438 \u0438 \u0443\u0441\u0442\u0440\u0430\u043d\u044f\u0435\u043c \u0431\u0430\u0440\u044c\u0435\u0440\u044b, \u043c\u0435\u0448\u0430\u044e\u0449\u0438\u0435 \u043f\u043e\u043a\u0443\u043f\u043a\u0435 - 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