{"id":20651,"date":"2026-07-14T23:27:30","date_gmt":"2026-07-14T20:27:30","guid":{"rendered":"https:\/\/www.gotop.lv\/lokalnoe-seo\/"},"modified":"2026-09-07T16:14:49","modified_gmt":"2026-09-07T13:14:49","slug":"kas-ir-vieteja-seo","status":"publish","type":"page","link":"https:\/\/www.gotop.lv\/lv\/kas-ir-vieteja-seo\/","title":{"rendered":"Kas ir viet\u0113j\u0101 SEO?"},"content":{"rendered":"<p>Viet\u0113j\u0101 SEO ir uz\u0146\u0113muma redzam\u012bbas optimiz\u0101cija mekl\u0113\u0161anas rezult\u0101tos p\u0113c \u0123eogr\u0101fiski saist\u012btiem mekl\u0113jumiem (\u00abfriz\u0113tava R\u012bg\u0101\u00bb, \u00abauto remonts tuvum\u0101\u00bb) un Google kart\u0113. Galvenie r\u012bki \u2014 \u201eGoogle Business Profile\u201c profils, atsauksmes, viet\u0113j\u0101 mar\u0137\u0113juma sh\u0113ma m\u0101jaslap\u0101 un kontaktinform\u0101cijas (NAP: nosaukums, adrese, t\u0101lrunis) saska\u0146ot\u012bba vis\u0101s platform\u0101s.<\/p>\n\n<h2>Vienk\u0101r\u0161os v\u0101rdos<\/h2>\n<p>Parastais SEO atbild uz jaut\u0101jumu \u00abkur\u0161 ir lab\u0101kais \u0161aj\u0101 jom\u0101\u00bb, bet viet\u0113jais SEO \u2014 \u00abkur\u0161 ir lab\u0101kais \u0161aj\u0101 jom\u0101 man\u0101 tuvum\u0101\u00bb. Kad cilv\u0113ks ar viedt\u0101lruni mekl\u0113 \u00abkafejn\u012bcu\u00bb, Google nepar\u0101da lab\u0101k\u0101s kafejn\u012bcas pasaul\u0113, bet gan tr\u012bs tuv\u0101k\u0101s ar lab\u0101m atsauksm\u0113m \u2014 \u0161o bloku sauc par viet\u0113jo paku, un iek\u013c\u016b\u0161ana taj\u0101 viet\u0113jam uz\u0146\u0113mumam ir v\u0113rt\u012bg\u0101ka nek\u0101 daudzas poz\u012bcijas parastajos mekl\u0113\u0161anas rezult\u0101tos.<\/p>\n\n<h2>K\u0101p\u0113c tas ir svar\u012bgi j\u016bsu uz\u0146\u0113mumam<\/h2>\n<p>Uz\u0146\u0113mumiem, kas darbojas konkr\u0113t\u0101 pils\u0113t\u0101 vai valst\u012b, viet\u0113jie mekl\u0113jumi ir vispiepras\u012bt\u0101kie: cilv\u0113ks, kur\u0161 mekl\u0113 pakalpojumu, nor\u0101dot pils\u0113tu, parasti ir gatavs veikt pirkumu, nevis vienk\u0101r\u0161i iepaz\u012bties ar t\u0113mu. Taj\u0101 pa\u0161\u0101 laik\u0101 viet\u0113jais mekl\u0113\u0161anas bloks ir augst\u0101k par parasto mekl\u0113\u0161anas rezult\u0101tu sarakstu \u2014 uz\u0146\u0113mums bez Google profila zaud\u0113 konkurentiem jau pirms lietot\u0101js ir pasp\u0113jis p\u0101rskat\u012bt m\u0101jaslapu sarakstu. Latvij\u0101 konkurence viet\u0113j\u0101 mekl\u0113\u0161anas rezult\u0101tu sarakst\u0101 liel\u0101kaj\u0101 da\u013c\u0101 ni\u0161u joproj\u0101m ir m\u0113rena, t\u0101p\u0113c ieguld\u012bjumi atmaks\u0101jas \u0101tr\u0101k nek\u0101 lielajos tirgos.<\/p>\n\n<h2>Saist\u012btie termini<\/h2>\n<p><a href=\"https:\/\/www.gotop.lv\/lv\/kas-ir-seo\/\">SEO<\/a> \u00b7 <a href=\"https:\/\/www.gotop.lv\/lv\/kas-ir-e-e-a-t\/\">E-E-A-T<\/a> \u00b7 <a href=\"https:\/\/www.gotop.lv\/lv\/kas-ir-geo-optimizacija-ai-meklesanai\/\">GEO (optimiz\u0101cija AI mekl\u0113\u0161anai)<\/a><\/p>\n\n<h2>S\u012bk\u0101k<\/h2>\n<p>K\u0101 m\u0113s str\u0101d\u0101jam ar viet\u0113jo m\u0101rketingu un k\u0101p\u0113c cilv\u0113ki v\u0113r\u0161as pie mums \u2014 \u0161aj\u0101 lap\u0101 <a href=\"https:\/\/www.gotop.lv\/lv\/seo-agentura-latvija\/\">SEO a\u0123ent\u016bra Latvij\u0101<\/a>.<\/p>\n<p>Soli pa solim izkl\u0101st\u012bta konfigur\u0101cijas rokasgr\u0101mata \u2014 rakst\u0101 <a href=\"https:\/\/www.gotop.lv\/lv\/vieteja-seo-un-google-business-profile-riga\/\">\u00abViet\u0113j\u0101 SEO un Google Business Profile uz\u0146\u0113mumiem R\u012bg\u0101\u00bb<\/a>; m\u0113s varam pal\u012bdz\u0113t ar iestat\u012b\u0161anu \u0161\u012b pakalpojuma ietvaros <a href=\"https:\/\/www.gotop.lv\/lv\/seo-optimizacija\/\">SEO optimiz\u0101cija<\/a>.<\/p>\n\n<script type=\"application\/ld+json\">{\n    \"@context\": \"https:\\\/\\\/schema.org\",\n    \"@type\": \"DefinedTerm\",\n    \"name\": \"\\u041b\\u043e\\u043a\\u0430\\u043b\\u044c\\u043d\\u043e\\u0435 SEO\",\n    \"description\": \"\\u041e\\u043f\\u0442\\u0438\\u043c\\u0438\\u0437\\u0430\\u0446\\u0438\\u044f \\u0432\\u0438\\u0434\\u0438\\u043c\\u043e\\u0441\\u0442\\u0438 \\u0431\\u0438\\u0437\\u043d\\u0435\\u0441\\u0430 \\u0432 \\u043f\\u043e\\u0438\\u0441\\u043a\\u0435 \\u043f\\u043e \\u0433\\u0435\\u043e\\u0437\\u0430\\u043f\\u0440\\u043e\\u0441\\u0430\\u043c \\u0438 \\u043d\\u0430 \\u043a\\u0430\\u0440\\u0442\\u0435 Google: \\u043f\\u0440\\u043e\\u0444\\u0438\\u043b\\u044c Google Business Profile, \\u043e\\u0442\\u0437\\u044b\\u0432\\u044b, \\u043b\\u043e\\u043a\\u0430\\u043b\\u044c\\u043d\\u0430\\u044f \\u0440\\u0430\\u0437\\u043c\\u0435\\u0442\\u043a\\u0430 \\u0438 \\u0441\\u043e\\u0433\\u043b\\u0430\\u0441\\u043e\\u0432\\u0430\\u043d\\u043d\\u043e\\u0441\\u0442\\u044c \\u043a\\u043e\\u043d\\u0442\\u0430\\u043a\\u0442\\u043d\\u044b\\u0445 \\u0434\\u0430\\u043d\\u043d\\u044b\\u0445.\",\n    \"url\": \"https:\\\/\\\/www.gotop.lv\\\/chto-takoe-lokalnoe-seo\\\/\",\n    \"inDefinedTermSet\": {\n        \"@type\": \"DefinedTermSet\",\n        \"name\": \"\\u0413\\u043b\\u043e\\u0441\\u0441\\u0430\\u0440\\u0438\\u0439 GoTOP\",\n        \"url\": \"https:\\\/\\\/www.gotop.lv\\\/glossary\\\/\"\n    }\n}<\/script>\n\n\n<p>Ar ko v\u0113l nodarbojas studija, var apskat\u012bt <a href=\"https:\/\/www.gotop.lv\/lv\/\">GoTOP galvenaj\u0101 lap\u0101<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u041b\u043e\u043a\u0430\u043b\u044c\u043d\u043e\u0435 SEO \u2014 \u044d\u0442\u043e \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f \u0432\u0438\u0434\u0438\u043c\u043e\u0441\u0442\u0438 \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0432 \u043f\u043e\u0438\u0441\u043a\u0435 \u043f\u043e \u0437\u0430\u043f\u0440\u043e\u0441\u0430\u043c \u0441 \u0433\u0435\u043e\u0433\u0440\u0430\u0444\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u043f\u0440\u0438\u0432\u044f\u0437\u043a\u043e\u0439 (\u00ab\u043f\u0430\u0440\u0438\u043a\u043c\u0430\u0445\u0435\u0440\u0441\u043a\u0430\u044f \u0420\u0438\u0433\u0430\u00bb, \u00ab\u0440\u0435\u043c\u043e\u043d\u0442 \u0430\u0432\u0442\u043e \u0440\u044f\u0434\u043e\u043c\u00bb) \u0438 \u043d\u0430 \u043a\u0430\u0440\u0442\u0435 Google. \u0413\u043b\u0430\u0432\u043d\u044b\u0435 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u2014 \u043f\u0440\u043e\u0444\u0438\u043b\u044c Google Business Profile, \u043e\u0442\u0437\u044b\u0432\u044b, \u043b\u043e\u043a\u0430\u043b\u044c\u043d\u0430\u044f \u0441\u0445\u0435\u043c\u0430-\u0440\u0430\u0437\u043c\u0435\u0442\u043a\u0430 \u043d\u0430 \u0441\u0430\u0439\u0442\u0435 \u0438 \u0441\u043e\u0433\u043b\u0430\u0441\u043e\u0432\u0430\u043d\u043d\u043e\u0441\u0442\u044c \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u043d\u044b\u0445 \u0434\u0430\u043d\u043d\u044b\u0445 (NAP: \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435, \u0430\u0434\u0440\u0435\u0441, \u0442\u0435\u043b\u0435\u0444\u043e\u043d) \u043d\u0430 \u0432\u0441\u0435\u0445 \u043f\u043b\u043e\u0449\u0430\u0434\u043a\u0430\u0445. \u041f\u0440\u043e\u0441\u0442\u044b\u043c\u0438 \u0441\u043b\u043e\u0432\u0430\u043c\u0438 \u041e\u0431\u044b\u0447\u043d\u043e\u0435 SEO \u043e\u0442\u0432\u0435\u0447\u0430\u0435\u0442 \u043d\u0430 \u0432\u043e\u043f\u0440\u043e\u0441 \u00ab\u043a\u0442\u043e \u043b\u0443\u0447\u0448\u0438\u0439&#8230;<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"class_list":["post-20651","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.5 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 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property=\"og:site_name\" content=\"GoTOP\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/profile.php?id=61551386055318\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-07T13:14:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gotop.lv\/wp-content\/uploads\/2025\/07\/cropped-cropped-Gotop-Logo-in-Blue-and-Orange-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"512\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.gotop.lv\\\/chto-takoe-lokalnoe-seo\\\/\",\"url\":\"https:\\\/\\\/www.gotop.lv\\\/chto-takoe-lokalnoe-seo\\\/\",\"name\":\"\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 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