{"id":20661,"date":"2026-07-14T23:31:25","date_gmt":"2026-07-14T20:31:25","guid":{"rendered":"https:\/\/www.gotop.lv\/chto-takoe-e-e-a-t\/"},"modified":"2026-09-11T15:17:03","modified_gmt":"2026-09-11T12:17:03","slug":"kas-ir-e-e-a-t","status":"publish","type":"page","link":"https:\/\/www.gotop.lv\/lv\/kas-ir-e-e-a-t\/","title":{"rendered":"Kas ir E-E-A-T?"},"content":{"rendered":"<p>E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) \u2014 t\u0101 ir Google krit\u0113riju sist\u0113ma satura un t\u0101 autoru kvalit\u0101tes nov\u0113rt\u0113\u0161anai: re\u0101l\u0101 pieredze, kompetence, autorit\u0101te un uzticam\u012bba. E-E-A-T nav tie\u0161s algoritmiskais faktors ar \u00abpunktiem\u00bb, bet gan sist\u0113ma, p\u0113c kuras Google m\u0101ca sav\u0101m sist\u0113m\u0101m at\u0161\u0137irt saturu, kuram var uztic\u0113ties.<\/p>\n\n<h2>Vienk\u0101r\u0161os v\u0101rdos<\/h2>\n<p>Izv\u0113loties \u0101rstu, j\u016bs \u0146emiet v\u0113r\u0101 ne tikai to, ko vi\u0146\u0161 saka, bet ar\u012b to, k\u0101ds vi\u0146\u0161 ir: vai vi\u0146\u0161 pats praktiz\u0113 (pieredze), kur ir stud\u0113jis (kompetence), vai vi\u0146u ieteic kol\u0113\u0123i (autorit\u0101te) un vai vi\u0146\u0161 nesl\u0113pj, kas vi\u0146\u0161 ir un kur pie\u0146em pacientus (uzticam\u012bba). \u201eGoogle\u201c nov\u0113rt\u0113 m\u0101jaslapas aptuveni t\u0101pat \u2014 it \u012bpa\u0161i jom\u0101s, kur k\u013c\u016bdas var d\u0101rgi maks\u0101t: nauda, vesel\u012bba, ties\u012bbas.<\/p>\n\n<h2>K\u0101p\u0113c tas ir svar\u012bgi j\u016bsu uz\u0146\u0113mumam<\/h2>\n<p>P\u0113c nepersonific\u0113ta AI satura vil\u0146a \u00abGoogle\u00bb arvien vair\u0101k nov\u0113rt\u0113 re\u0101l\u0101s pieredzes paz\u012bmes: autoru parakstus ar v\u0101rdu un amatu, pa\u0161u izstr\u0101d\u0101tus gad\u012bjumu aprakstus ar skait\u013ciem, uzticamus datu avotus, redzamus kontaktus un uz\u0146\u0113muma juridiskos datus. Viet\u0113jiem uz\u0146\u0113mumiem tas ir burtisks p\u0101rbaudes saraksts: sada\u013ca \u201ePar mums\u201d ar komandu, atsauksmes neatkar\u012bg\u0101s platform\u0101s, piem\u0113ri ar rezult\u0101tiem. Sp\u0113c\u012bgs E-E-A-T darbojas ar\u012b AI mekl\u0113\u0161an\u0101 \u2014 sist\u0113mas, piem\u0113ram, ChatGPT, labpr\u0101t\u0101k cit\u0113 avotus ar skaidri nor\u0101d\u012btu autoru.<\/p>\n\n<h2>Saist\u012btie termini<\/h2>\n<p><a href=\"https:\/\/www.gotop.lv\/lv\/kas-ir-seo\/\">SEO<\/a> \u00b7 <a href=\"https:\/\/www.gotop.lv\/lv\/kas-ir-geo-optimizacija-ai-meklesanai\/\">GEO (optimiz\u0101cija AI mekl\u0113\u0161anai)<\/a> \u00b7 <a href=\"https:\/\/www.gotop.lv\/lv\/kas-ir-vieteja-seo\/\">Viet\u0113j\u0101 SEO<\/a><\/p>\n\n<h2>S\u012bk\u0101k<\/h2>\n<p>K\u0101 iek\u013caut uzticam\u012bbas sign\u0101lus, veidojot m\u0101jaslapu \u2014 \u0161eit <a href=\"https:\/\/www.gotop.lv\/lv\/majaslapas-izstrade-uznemumiem-rokasgramata\/\">piln\u012bga rokasgr\u0101mata par uz\u0146\u0113muma m\u0101jaslapas izstr\u0101di<\/a>; m\u0113s sistem\u0101tiski pal\u012bdzam izveidot E-E-A-T ietvaros <a href=\"https:\/\/www.gotop.lv\/lv\/seo-optimizacija\/\">SEO optimiz\u0101cijas<\/a>.<\/p>\n\n<script type=\"application\/ld+json\">{\n    \"@context\": \"https:\\\/\\\/schema.org\",\n    \"@type\": \"DefinedTerm\",\n    \"name\": \"E-E-A-T\",\n    \"description\": \"\\u041a\\u0440\\u0438\\u0442\\u0435\\u0440\\u0438\\u0438 Google \\u0434\\u043b\\u044f \\u043e\\u0446\\u0435\\u043d\\u043a\\u0438 \\u043a\\u0430\\u0447\\u0435\\u0441\\u0442\\u0432\\u0430 \\u043a\\u043e\\u043d\\u0442\\u0435\\u043d\\u0442\\u0430: Experience (\\u043e\\u043f\\u044b\\u0442), Expertise (\\u044d\\u043a\\u0441\\u043f\\u0435\\u0440\\u0442\\u0438\\u0437\\u0430), Authoritativeness (\\u0430\\u0432\\u0442\\u043e\\u0440\\u0438\\u0442\\u0435\\u0442\\u043d\\u043e\\u0441\\u0442\\u044c), Trustworthiness (\\u043d\\u0430\\u0434\\u0451\\u0436\\u043d\\u043e\\u0441\\u0442\\u044c).\",\n    \"url\": \"https:\\\/\\\/www.gotop.lv\\\/chto-takoe-e-e-a-t\\\/\",\n    \"inDefinedTermSet\": {\n        \"@type\": \"DefinedTermSet\",\n        \"name\": \"\\u0413\\u043b\\u043e\\u0441\\u0441\\u0430\\u0440\\u0438\\u0439 GoTOP\",\n        \"url\": \"https:\\\/\\\/www.gotop.lv\\\/glossary\\\/\"\n    }\n}<\/script>\n\n\n<p>Citas darb\u012bbas jomas \u2014 t\u012bmek\u013ca viet\u0146u izstr\u0101de, anal\u012btika un AI risin\u0101jumi \u2014 ir apkopotas vietn\u0113 <a href=\"https:\/\/www.gotop.lv\/lv\/\">GoTOP galvenaj\u0101 lap\u0101<\/a>.<\/p>\n\n\n\n<p>K\u0101 \u0161ie sign\u0101li tiek \u0146emti v\u0113r\u0101, str\u0101d\u0101jot ar t\u012bmek\u013ca vietni, ir aprakst\u012bts \u0161aj\u0101 lap\u0101 <a href=\"https:\/\/www.gotop.lv\/lv\/seo-pakalpojumi\/\">SEO pakalpojumi<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) \u2014 \u044d\u0442\u043e \u0441\u0438\u0441\u0442\u0435\u043c\u0430 \u043a\u0440\u0438\u0442\u0435\u0440\u0438\u0435\u0432 Google \u0434\u043b\u044f \u043e\u0446\u0435\u043d\u043a\u0438 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0430 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430 \u0438 \u0435\u0433\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u0432: \u0440\u0435\u0430\u043b\u044c\u043d\u044b\u0439 \u043e\u043f\u044b\u0442, \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u0438\u0437\u0430, \u0430\u0432\u0442\u043e\u0440\u0438\u0442\u0435\u0442\u043d\u043e\u0441\u0442\u044c \u0438 \u043d\u0430\u0434\u0451\u0436\u043d\u043e\u0441\u0442\u044c. E-E-A-T \u2014 \u043d\u0435 \u043f\u0440\u044f\u043c\u043e\u0439 \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0444\u0430\u043a\u0442\u043e\u0440 \u0441 \u00ab\u0431\u0430\u043b\u043b\u0430\u043c\u0438\u00bb, \u0430 \u0440\u0430\u043c\u043a\u0430, \u043f\u043e \u043a\u043e\u0442\u043e\u0440\u043e\u0439 Google \u043e\u0431\u0443\u0447\u0430\u0435\u0442 \u0441\u0438\u0441\u0442\u0435\u043c\u044b \u043e\u0442\u043b\u0438\u0447\u0430\u0442\u044c \u043a\u043e\u043d\u0442\u0435\u043d\u0442, \u043a\u043e\u0442\u043e\u0440\u043e\u043c\u0443 \u043c\u043e\u0436\u043d\u043e \u0434\u043e\u0432\u0435\u0440\u044f\u0442\u044c. \u041f\u0440\u043e\u0441\u0442\u044b\u043c\u0438 \u0441\u043b\u043e\u0432\u0430\u043c\u0438 \u041a\u043e\u0433\u0434\u0430 \u0432\u044b \u0432\u044b\u0431\u0438\u0440\u0430\u0435\u0442\u0435 \u0432\u0440\u0430\u0447\u0430, \u0432\u044b \u0441\u043c\u043e\u0442\u0440\u0438\u0442\u0435 \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u043d\u0430 \u0442\u043e,&#8230;<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"class_list":["post-20661","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.5 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 E-E-A-T - GoTOP<\/title>\n<meta name=\"description\" content=\"E-E-A-T \u2014 \u0447\u0442\u043e \u044d\u0442\u043e \u0437\u0430 \u043f\u0440\u0438\u043d\u0446\u0438\u043f Google (\u043e\u043f\u044b\u0442, \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u043d\u043e\u0441\u0442\u044c, \u0430\u0432\u0442\u043e\u0440\u0438\u0442\u0435\u0442, \u0434\u043e\u0432\u0435\u0440\u0438\u0435), \u0437\u0430\u0447\u0435\u043c \u043e\u043d \u0434\u043b\u044f \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430 \u0438 \u043a\u0430\u043a \u0443\u0441\u0438\u043b\u0438\u0442\u044c \u0441\u0438\u0433\u043d\u0430\u043b\u044b \u0434\u043e\u0432\u0435\u0440\u0438\u044f \u0441\u0430\u0439\u0442\u0430.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gotop.lv\/lv\/kas-ir-e-e-a-t\/\" \/>\n<meta property=\"og:locale\" content=\"lv_LV\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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content=\"https:\/\/www.facebook.com\/profile.php?id=61551386055318\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-11T12:17:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gotop.lv\/wp-content\/uploads\/2025\/07\/cropped-cropped-Gotop-Logo-in-Blue-and-Orange-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"512\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.gotop.lv\\\/chto-takoe-e-e-a-t\\\/\",\"url\":\"https:\\\/\\\/www.gotop.lv\\\/chto-takoe-e-e-a-t\\\/\",\"name\":\"\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 E-E-A-T - 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