{"id":20668,"date":"2026-07-15T14:43:46","date_gmt":"2026-07-15T11:43:46","guid":{"rendered":"https:\/\/www.gotop.lv\/chto-takoe-konversiya\/"},"modified":"2026-09-07T16:17:19","modified_gmt":"2026-09-07T13:17:19","slug":"kas-ir-konversija","status":"publish","type":"page","link":"https:\/\/www.gotop.lv\/lv\/kas-ir-konversija\/","title":{"rendered":"Kas ir konversija?"},"content":{"rendered":"<p>Konversija \u2014 t\u0101 ir to vietnes apmekl\u0113t\u0101ju da\u013ca, kuri veiku\u0161i m\u0113r\u0137a darb\u012bbu: iesniegu\u0161i pieteikumu, piezvan\u012bju\u0161i vai veiku\u0161i pirkumu. To apr\u0113\u0137ina procentos: ja ir 100 apmekl\u0113t\u0101ju un 3 pieteikumi, konversija ir 3%. Tas ir galvenais m\u0101jaslapas efektivit\u0101tes r\u0101d\u012bt\u0101js, jo saista apmekl\u0113t\u0101ju pl\u016bsmu ar naudu.<\/p>\n\n<h2>Vienk\u0101r\u0161os v\u0101rdos<\/h2>\n<p>Iedom\u0101jieties veikalu, kur\u0101 dien\u0101 ien\u0101ca 100 cilv\u0113ki, bet pirkumu veica tikai tr\u012bs. Konversija atbild uz jaut\u0101jumu \u00abk\u0101p\u0113c tikai tr\u012bs?\u00bb \u2014 un liek piev\u0113rst uzman\u012bbu nevis izk\u0101rtnei, bet gan tam, kas notiek iek\u0161\u0101: vai ir \u0113rti p\u0101rvietoties starp plauktiem, vai cenas ir saprotamas, vai kase neatrodas tum\u0161\u0101 st\u016br\u012b. M\u0101jaslapa ar zemu konversiju ir k\u0101 veikals, kur\u0101 apmekl\u0113t\u0101ji apgrie\u017eas jau pie ieejas, un rekl\u0101mas palielin\u0101\u0161ana (apmekl\u0113t\u0101ju pl\u016bsmas palielin\u0101\u0161ana) izmaks\u0101 d\u0101rg\u0101k nek\u0101 pa\u0161a veikala uzlabo\u0161ana.<\/p>\n\n<h2>K\u0101p\u0113c tas ir svar\u012bgi j\u016bsu uz\u0146\u0113mumam<\/h2>\n<p>Konversijas pieaugums samazina katra pas\u016bt\u012bjuma izmaksas visos kan\u0101los vienlaikus: ja no 100 apmekl\u0113t\u0101jiem pieteikumu iesniedz nevis 2, bet 4, klienta ieg\u016b\u0161anas izmaksas no rekl\u0101mas samazin\u0101s divas reizes \u2014 pie t\u0101 pa\u0161a bud\u017eeta. T\u0101p\u0113c darbs pie konversijas optimiz\u0101cijas (CRO) bie\u017ei atmaks\u0101jas \u0101tr\u0101k nek\u0101 papildu apmekl\u0113t\u0101ju piesaist\u012b\u0161ana. Praktiska pieeja \u2014 nevis min\u0113t, bet m\u0113r\u012bt: konfigur\u0113t notikumus anal\u012btikas r\u012bkos, atrast posmu, kur\u0101 zaud\u0113 visvair\u0101k apmekl\u0113t\u0101ju, un to labot vispirms.<\/p>\n\n<h2>Saist\u012btie termini<\/h2>\n<p><a href=\"https:\/\/www.gotop.lv\/lv\/kas-ir-timekla-analitika\/\">T\u012bmek\u013ca anal\u012btika<\/a> \u00b7 <a href=\"https:\/\/www.gotop.lv\/lv\/kas-ir-ux-un-ui\/\">UX\/UI<\/a> \u00b7 <a href=\"https:\/\/www.gotop.lv\/lv\/kas-ir-merklapa\/\">M\u0113r\u0137lapa (landing page)<\/a> \u00b7 <a href=\"https:\/\/www.gotop.lv\/lv\/kas-ir-vadibas-panelis\/\">Dashboard<\/a><\/p>\n\n<h2>S\u012bk\u0101k<\/h2>\n<p>Konversijas pieaugums visbie\u017e\u0101k ir saist\u012bts ar mekl\u0113\u0161anas satiksmi \u2014 kas ir iek\u013cauts pakalpojumos, ir aprakst\u012bts \u0161aj\u0101 lap\u0101 <a href=\"https:\/\/www.gotop.lv\/lv\/seo-pakalpojumi\/\">SEO pakalpojumi<\/a>.<\/p>\n<p>K\u0101 klientu ce\u013c\u0101 sastopamo \u0161\u0137\u0113r\u0161\u013cu identific\u0113\u0161ana palielin\u0101ja p\u0101rdo\u0161anas apjomus \u2014 rakst\u0101 <a href=\"https:\/\/www.gotop.lv\/lv\/mes-ne-tikai-mainam-krasas-mes-analizejam\/\">gad\u012bjums par lietot\u0101ja ce\u013cu<\/a>; m\u0113s pal\u012bdzam atrast zudumu vietas, sniedzot \u0161o pakalpojumu <a href=\"https:\/\/www.gotop.lv\/lv\/datu-analitika\/\">datu anal\u012btika<\/a>. Aptuven\u0101s izmaksas anal\u012btikai, SEO un izstr\u0101dei \u2014 sada\u013c\u0101 <a href=\"https:\/\/www.gotop.lv\/lv\/pakalpojumu-cenas\/\">pakalpojumu cenas<\/a>.<\/p>\n\n<script type=\"application\/ld+json\">{\n    \"@context\": \"https:\\\/\\\/schema.org\",\n    \"@type\": \"DefinedTerm\",\n    \"name\": \"\\u041a\\u043e\\u043d\\u0432\\u0435\\u0440\\u0441\\u0438\\u044f\",\n    \"description\": \"\\u0414\\u043e\\u043b\\u044f \\u043f\\u043e\\u0441\\u0435\\u0442\\u0438\\u0442\\u0435\\u043b\\u0435\\u0439 \\u0441\\u0430\\u0439\\u0442\\u0430, \\u0441\\u043e\\u0432\\u0435\\u0440\\u0448\\u0438\\u0432\\u0448\\u0438\\u0445 \\u0446\\u0435\\u043b\\u0435\\u0432\\u043e\\u0435 \\u0434\\u0435\\u0439\\u0441\\u0442\\u0432\\u0438\\u0435 (\\u0437\\u0430\\u044f\\u0432\\u043a\\u0430, \\u0437\\u0432\\u043e\\u043d\\u043e\\u043a, \\u043f\\u043e\\u043a\\u0443\\u043f\\u043a\\u0430), \\u0432 \\u043f\\u0440\\u043e\\u0446\\u0435\\u043d\\u0442\\u0430\\u0445; \\u0433\\u043b\\u0430\\u0432\\u043d\\u0430\\u044f \\u043c\\u0435\\u0442\\u0440\\u0438\\u043a\\u0430 \\u044d\\u0444\\u0444\\u0435\\u043a\\u0442\\u0438\\u0432\\u043d\\u043e\\u0441\\u0442\\u0438 \\u0441\\u0430\\u0439\\u0442\\u0430.\",\n    \"url\": \"https:\\\/\\\/www.gotop.lv\\\/chto-takoe-konversiya\\\/\",\n    \"inDefinedTermSet\": {\n        \"@type\": \"DefinedTermSet\",\n        \"name\": \"\\u0413\\u043b\\u043e\\u0441\\u0441\\u0430\\u0440\\u0438\\u0439 GoTOP\",\n        \"url\": \"https:\\\/\\\/www.gotop.lv\\\/glossary\\\/\"\n    }\n}<\/script>\n\n\n<p>Citas darb\u012bbas jomas \u2014 t\u012bmek\u013ca viet\u0146u izstr\u0101de, anal\u012btika un AI risin\u0101jumi \u2014 ir apkopotas vietn\u0113 <a href=\"https:\/\/www.gotop.lv\/lv\/\">GoTOP galvenaj\u0101 lap\u0101<\/a>.<\/p>\n\n\n\n<p>Citas darb\u012bbas jomas \u2014 t\u012bmek\u013ca viet\u0146u izstr\u0101de, anal\u012btika un AI risin\u0101jumi \u2014 ir apkopotas vietn\u0113 <a href=\"https:\/\/www.gotop.lv\/lv\/\">GoTOP galvenaj\u0101 lap\u0101<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u041a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044f \u2014 \u044d\u0442\u043e \u0434\u043e\u043b\u044f \u043f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u0435\u0439 \u0441\u0430\u0439\u0442\u0430, \u0441\u043e\u0432\u0435\u0440\u0448\u0438\u0432\u0448\u0438\u0445 \u0446\u0435\u043b\u0435\u0432\u043e\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435: \u043e\u0441\u0442\u0430\u0432\u0438\u043b\u0438 \u0437\u0430\u044f\u0432\u043a\u0443, \u043f\u043e\u0437\u0432\u043e\u043d\u0438\u043b\u0438, \u043a\u0443\u043f\u0438\u043b\u0438. \u0421\u0447\u0438\u0442\u0430\u0435\u0442\u0441\u044f \u0432 \u043f\u0440\u043e\u0446\u0435\u043d\u0442\u0430\u0445: 100 \u043f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u0435\u0439 \u0438 3 \u0437\u0430\u044f\u0432\u043a\u0438 \u2014 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044f 3%. \u042d\u0442\u043e \u0433\u043b\u0430\u0432\u043d\u0430\u044f \u043c\u0435\u0442\u0440\u0438\u043a\u0430 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u0441\u0430\u0439\u0442\u0430, \u043f\u043e\u0442\u043e\u043c\u0443 \u0447\u0442\u043e \u0441\u0432\u044f\u0437\u044b\u0432\u0430\u0435\u0442 \u0442\u0440\u0430\u0444\u0438\u043a \u0441 \u0434\u0435\u043d\u044c\u0433\u0430\u043c\u0438. \u041f\u0440\u043e\u0441\u0442\u044b\u043c\u0438 \u0441\u043b\u043e\u0432\u0430\u043c\u0438 \u041f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u044c\u0442\u0435 \u043c\u0430\u0433\u0430\u0437\u0438\u043d, \u0432 \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0437\u0430 \u0434\u0435\u043d\u044c \u0437\u0430\u0448\u043b\u043e 100 \u0447\u0435\u043b\u043e\u0432\u0435\u043a, \u0430 \u043a\u0443\u043f\u0438\u043b\u0438 \u0442\u0440\u043e\u0435. \u041a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044f \u043e\u0442\u0432\u0435\u0447\u0430\u0435\u0442 \u043d\u0430 \u0432\u043e\u043f\u0440\u043e\u0441 \u00ab\u043f\u043e\u0447\u0435\u043c\u0443 \u0442\u043e\u043b\u044c\u043a\u043e&#8230;<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":10,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"class_list":["post-20668","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.5 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 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