{"id":20669,"date":"2026-07-15T14:44:55","date_gmt":"2026-07-15T11:44:55","guid":{"rendered":"https:\/\/www.gotop.lv\/chto-takoe-ux-ui\/"},"modified":"2026-09-10T10:20:14","modified_gmt":"2026-09-10T07:20:14","slug":"kas-ir-ux-un-ui","status":"publish","type":"page","link":"https:\/\/www.gotop.lv\/lv\/kas-ir-ux-un-ui\/","title":{"rendered":"Kas ir UX\/UI?"},"content":{"rendered":"<p>UX\/UI ir divas savstarp\u0113ji saist\u012btas m\u0101jaslapu un lietot\u0146u dizaina discipl\u012bnas: UX (lietot\u0101ja pieredze) veido lietot\u0101ja ce\u013cu un lo\u0123iku \u2014 kas seko p\u0113c k\u0101, kur atrodas poga, cik so\u013cu ir l\u012bdz m\u0113r\u0137im; UI (lietot\u0101ja saskarne) atbild par vizu\u0101lo sl\u0101ni \u2014 kr\u0101sas, fontus, atstarpes un to, k\u0101 elementi izskat\u0101s. UX risina jaut\u0101jumu \u00abvai tas ir \u0113rti\u00bb, bet UI \u2014 \u00abvai tas ir saprotams un pat\u012bkams\u00bb.<\/p>\n\n<h2>Vienk\u0101r\u0161os v\u0101rdos<\/h2>\n<p>\u0145emsim piem\u0113ru no restor\u0101na: UX ir z\u0101les pl\u0101nojums, \u0113dienkarte bez s\u012bkiem burtiem un viesm\u012blis, kur\u0161 atnes r\u0113\u0137inu, neuzgaidot, kam\u0113r to l\u016bdz. UI ir interjers, galda kl\u0101jums un \u0113dienkartes noform\u0113jums. Skaists interjers nepal\u012bdz\u0113s, ja viesis pusstundu mekl\u0113 tualeti un nevar piezvan\u012bt viesm\u012blim \u2014 un otr\u0101di, \u0113rta, bet nekopta z\u0101le atbaid\u012bs jau pirms pirm\u0101 pas\u016bt\u012bjuma. T\u0101s darbojas tikai kop\u0101.<\/p>\n\n<h2>K\u0101p\u0113c tas ir svar\u012bgi j\u016bsu uz\u0146\u0113mumam<\/h2>\n<p>Lietot\u0101js da\u017eu sekun\u017eu laik\u0101 izlemj, vai palikt vietn\u0113, un katrs \u0161\u0137\u0113rslis \u2014 nesaprotama navig\u0101cija, veidlapa ar desmit laukiem, poga, kas nav redzama viedt\u0101lrun\u012b \u2014 noz\u012bm\u0113 zaud\u0113tus pieteikumus, pat ja apmekl\u0113t\u0101ju skaits paliek nemain\u012bgs. Laba lietot\u0101ja pieredze (UX) s\u0101kas nevis ar \u00abskaistumu\u00bb, bet gan ar klienta ce\u013ca anal\u012bzi: kur cilv\u0113ki apst\u0101jas, ko mekl\u0113 un ko neatrod. Tie\u0161i t\u0101p\u0113c p\u0101rveidojums bez uzved\u012bbas anal\u012bzes bie\u017ei vien neietekm\u0113 p\u0101rdo\u0161anas r\u0101d\u012bt\u0101jus: main\u0101s kr\u0101sas, bet \u0161\u0137\u0113r\u0161\u013ci paliek.<\/p>\n\n<h2>Saist\u012btie termini<\/h2>\n<p><a href=\"https:\/\/www.gotop.lv\/lv\/kas-ir-majaslapas-prototips\/\">M\u0101jaslapas prototips<\/a> \u00b7 <a href=\"https:\/\/www.gotop.lv\/lv\/kas-ir-konversija\/\">Konversija<\/a> \u00b7 <a href=\"https:\/\/www.gotop.lv\/lv\/kas-ir-merklapa\/\">M\u0113r\u0137lapa (landing page)<\/a> \u00b7 <a href=\"https:\/\/www.gotop.lv\/lv\/kas-ir-cms\/\">CMS<\/a><\/p>\n\n<h2>S\u012bk\u0101k<\/h2>\n<p>K\u0101 klientu ce\u013ca anal\u012bze aizst\u0101j \u00abvienk\u0101r\u0161i jaunas kr\u0101sas\u00bb \u2014 rakst\u0101 <a href=\"https:\/\/www.gotop.lv\/lv\/mes-ne-tikai-mainam-krasas-mes-analizejam\/\">gad\u012bjums par lietot\u0101ja ce\u013cu<\/a>; izstr\u0101d\u0101jam saskarnes \u0161\u012b pakalpojuma ietvaros <a href=\"https:\/\/www.gotop.lv\/lv\/majaslapu-izveide-izstrade-riga-latvija\/\">m\u0101jaslapas izstr\u0101de<\/a>.<\/p>\n\n<script type=\"application\/ld+json\">{\n    \"@context\": \"https:\\\/\\\/schema.org\",\n    \"@type\": \"DefinedTerm\",\n    \"name\": \"UX\\\/UI\",\n    \"description\": \"\\u0414\\u0432\\u0435 \\u0434\\u0438\\u0441\\u0446\\u0438\\u043f\\u043b\\u0438\\u043d\\u044b \\u0434\\u0438\\u0437\\u0430\\u0439\\u043d\\u0430: UX \\u043f\\u0440\\u043e\\u0435\\u043a\\u0442\\u0438\\u0440\\u0443\\u0435\\u0442 \\u043f\\u0443\\u0442\\u044c \\u0438 \\u043b\\u043e\\u0433\\u0438\\u043a\\u0443 \\u043f\\u043e\\u043b\\u044c\\u0437\\u043e\\u0432\\u0430\\u0442\\u0435\\u043b\\u044f, UI \\u2014 \\u0432\\u0438\\u0437\\u0443\\u0430\\u043b\\u044c\\u043d\\u044b\\u0439 \\u0441\\u043b\\u043e\\u0439 \\u0438\\u043d\\u0442\\u0435\\u0440\\u0444\\u0435\\u0439\\u0441\\u0430. UX \\u0440\\u0435\\u0448\\u0430\\u0435\\u0442 \\u00ab\\u0443\\u0434\\u043e\\u0431\\u043d\\u043e \\u043b\\u0438\\u00bb, UI \\u2014 \\u00ab\\u043f\\u043e\\u043d\\u044f\\u0442\\u043d\\u043e \\u0438 \\u043f\\u0440\\u0438\\u044f\\u0442\\u043d\\u043e \\u043b\\u0438\\u00bb.\",\n    \"url\": \"https:\\\/\\\/www.gotop.lv\\\/chto-takoe-ux-ui\\\/\",\n    \"inDefinedTermSet\": {\n        \"@type\": \"DefinedTermSet\",\n        \"name\": \"\\u0413\\u043b\\u043e\\u0441\\u0441\\u0430\\u0440\\u0438\\u0439 GoTOP\",\n        \"url\": \"https:\\\/\\\/www.gotop.lv\\\/glossary\\\/\"\n    }\n}<\/script>\n\n\n<p>N\u0101kamais solis p\u0113c palai\u0161anas \u2014 <a href=\"https:\/\/www.gotop.lv\/lv\/seo-optimizacija\/\">t\u012bmek\u013ca vietnes populariz\u0113\u0161ana Google<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>UX\/UI \u2014 \u044d\u0442\u043e \u0434\u0432\u0435 \u0441\u0432\u044f\u0437\u0430\u043d\u043d\u044b\u0435 \u0434\u0438\u0441\u0446\u0438\u043f\u043b\u0438\u043d\u044b \u0434\u0438\u0437\u0430\u0439\u043d\u0430 \u0441\u0430\u0439\u0442\u043e\u0432 \u0438 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439: UX (User Experience) \u043f\u0440\u043e\u0435\u043a\u0442\u0438\u0440\u0443\u0435\u0442 \u043f\u0443\u0442\u044c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f \u0438 \u043b\u043e\u0433\u0438\u043a\u0443 \u2014 \u0447\u0442\u043e \u0437\u0430 \u0447\u0435\u043c \u0438\u0434\u0451\u0442, \u0433\u0434\u0435 \u043a\u043d\u043e\u043f\u043a\u0430, \u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0448\u0430\u0433\u043e\u0432 \u0434\u043e \u0446\u0435\u043b\u0438; UI (User Interface) \u043e\u0442\u0432\u0435\u0447\u0430\u0435\u0442 \u0437\u0430 \u0432\u0438\u0437\u0443\u0430\u043b\u044c\u043d\u044b\u0439 \u0441\u043b\u043e\u0439 \u2014 \u0446\u0432\u0435\u0442\u0430, \u0448\u0440\u0438\u0444\u0442\u044b, \u043e\u0442\u0441\u0442\u0443\u043f\u044b \u0438 \u0442\u043e, \u043a\u0430\u043a \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u044b \u0432\u044b\u0433\u043b\u044f\u0434\u044f\u0442. UX \u0440\u0435\u0448\u0430\u0435\u0442 \u00ab\u0443\u0434\u043e\u0431\u043d\u043e \u043b\u0438\u00bb, UI \u2014 \u00ab\u043f\u043e\u043d\u044f\u0442\u043d\u043e \u0438 \u043f\u0440\u0438\u044f\u0442\u043d\u043e \u043b\u0438\u00bb&#8230;.<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":11,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"class_list":["post-20669","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.5 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 UX\/UI - GoTOP<\/title>\n<meta name=\"description\" content=\"UX\/UI \u2014 \u0447\u0442\u043e \u044d\u0442\u043e, \u0447\u0435\u043c \u043e\u0442\u043b\u0438\u0447\u0430\u0435\u0442\u0441\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0439 \u043e\u043f\u044b\u0442 \u043e\u0442 \u0438\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441\u0430 \u0438 \u043f\u043e\u0447\u0435\u043c\u0443 \u044d\u0442\u043e \u0432\u043b\u0438\u044f\u0435\u0442 \u043d\u0430 \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u0441\u0430\u0439\u0442\u0430. \u041f\u0440\u043e\u0441\u0442\u043e\u0435 \u043e\u0431\u044a\u044f\u0441\u043d\u0435\u043d\u0438\u0435 \u0434\u043b\u044f \u0431\u0438\u0437\u043d\u0435\u0441\u0430.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gotop.lv\/lv\/kas-ir-ux-un-ui\/\" \/>\n<meta property=\"og:locale\" content=\"lv_LV\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 UX\/UI\" \/>\n<meta property=\"og:description\" content=\"UX\/UI \u2014 \u0447\u0442\u043e \u044d\u0442\u043e, \u0447\u0435\u043c \u043e\u0442\u043b\u0438\u0447\u0430\u0435\u0442\u0441\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0439 \u043e\u043f\u044b\u0442 \u043e\u0442 \u0438\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441\u0430 \u0438 \u043f\u043e\u0447\u0435\u043c\u0443 \u044d\u0442\u043e \u0432\u043b\u0438\u044f\u0435\u0442 \u043d\u0430 \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u0441\u0430\u0439\u0442\u0430. \u041f\u0440\u043e\u0441\u0442\u043e\u0435 \u043e\u0431\u044a\u044f\u0441\u043d\u0435\u043d\u0438\u0435 \u0434\u043b\u044f \u0431\u0438\u0437\u043d\u0435\u0441\u0430.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gotop.lv\/lv\/kas-ir-ux-un-ui\/\" \/>\n<meta property=\"og:site_name\" content=\"GoTOP\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/profile.php?id=61551386055318\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-10T07:20:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gotop.lv\/wp-content\/uploads\/2025\/07\/cropped-cropped-Gotop-Logo-in-Blue-and-Orange-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"512\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.gotop.lv\\\/chto-takoe-ux-ui\\\/\",\"url\":\"https:\\\/\\\/www.gotop.lv\\\/chto-takoe-ux-ui\\\/\",\"name\":\"\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 UX\\\/UI - GoTOP\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gotop.lv\\\/#website\"},\"datePublished\":\"2026-07-15T11:44:55+00:00\",\"dateModified\":\"2026-09-10T07:20:14+00:00\",\"description\":\"UX\\\/UI \u2014 \u0447\u0442\u043e \u044d\u0442\u043e, \u0447\u0435\u043c \u043e\u0442\u043b\u0438\u0447\u0430\u0435\u0442\u0441\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0439 \u043e\u043f\u044b\u0442 \u043e\u0442 \u0438\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441\u0430 \u0438 \u043f\u043e\u0447\u0435\u043c\u0443 \u044d\u0442\u043e \u0432\u043b\u0438\u044f\u0435\u0442 \u043d\u0430 \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u0441\u0430\u0439\u0442\u0430. \u041f\u0440\u043e\u0441\u0442\u043e\u0435 \u043e\u0431\u044a\u044f\u0441\u043d\u0435\u043d\u0438\u0435 \u0434\u043b\u044f \u0431\u0438\u0437\u043d\u0435\u0441\u0430.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.gotop.lv\\\/chto-takoe-ux-ui\\\/#breadcrumb\"},\"inLanguage\":\"lv-LV\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.gotop.lv\\\/chto-takoe-ux-ui\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.gotop.lv\\\/chto-takoe-ux-ui\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u0413\u043b\u0430\u0432\u043d\u0430\u044f\",\"item\":\"https:\\\/\\\/www.gotop.lv\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 UX\\\/UI\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.gotop.lv\\\/#website\",\"url\":\"https:\\\/\\\/www.gotop.lv\\\/\",\"name\":\"GoTOP\",\"description\":\"\u0414\u0438\u0433\u0438\u0442\u0430\u043b\u044c\u043d\u044b\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u0434\u043b\u044f \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u043e\u0442 \u0432\u0435\u0431-\u0441\u0442\u0443\u0434\u0438\u0438 \u0432 \u041b\u0430\u0442\u0432\u0438\u0438\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.gotop.lv\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.gotop.lv\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"lv-LV\"},{\"@type\":[\"Organization\",\"Place\",\"ProfessionalService\"],\"@id\":\"https:\\\/\\\/www.gotop.lv\\\/#organization\",\"name\":\"GoTOP\",\"url\":\"https:\\\/\\\/www.gotop.lv\\\/\",\"logo\":{\"@id\":\"https:\\\/\\\/www.gotop.lv\\\/chto-takoe-ux-ui\\\/#local-main-organization-logo\"},\"image\":{\"@id\":\"https:\\\/\\\/www.gotop.lv\\\/chto-takoe-ux-ui\\\/#local-main-organization-logo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/profile.php?id=61551386055318\",\"https:\\\/\\\/company.lursoft.lv\\\/en\\\/goit\\\/40203536401\",\"https:\\\/\\\/www.firmas.lv\\\/lv\\\/uznemumi\\\/goit\\\/40203536401\",\"https:\\\/\\\/getapro.lv\\\/tradesman\\\/catalogue\\\/details\\\/197756\"],\"description\":\"\u0426\u0438\u0444\u0440\u043e\u0432\u043e\u0435 \u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u043e \u0432 \u0420\u0438\u0433\u0435: \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0430 \u0441\u0430\u0439\u0442\u043e\u0432 \u0438 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0433\u0430\u0437\u0438\u043d\u043e\u0432, SEO-\u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0435, \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430 \u0434\u0430\u043d\u043d\u044b\u0445 \u0438 AI-\u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u044f \u0434\u043b\u044f \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0432 \u041b\u0430\u0442\u0432\u0438\u0438 \u0438 \u0411\u0430\u043b\u0442\u0438\u0438.\",\"legalName\":\"SIA GoIT\",\"address\":{\"@id\":\"https:\\\/\\\/www.gotop.lv\\\/chto-takoe-ux-ui\\\/#local-main-place-address\"},\"telephone\":[\"+37120079579\"],\"contactPoint\":{\"@type\":\"ContactPoint\",\"telephone\":\"+37120079579\",\"email\":\"info@gotop.lv\"},\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\"],\"opens\":\"09:00\",\"closes\":\"18:00\"},{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Saturday\",\"Sunday\"],\"opens\":\"00:00\",\"closes\":\"00:00\"}],\"email\":\"info@gotop.lv\",\"priceRange\":\"$$$\",\"currenciesAccepted\":\"EUR\"},{\"@type\":\"PostalAddress\",\"@id\":\"https:\\\/\\\/www.gotop.lv\\\/chto-takoe-ux-ui\\\/#local-main-place-address\",\"streetAddress\":\"Antonijas iela 24\",\"addressLocality\":\"R\u012bga\",\"postalCode\":\"LV-1010\",\"addressCountry\":\"LV\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"lv-LV\",\"@id\":\"https:\\\/\\\/www.gotop.lv\\\/chto-takoe-ux-ui\\\/#local-main-organization-logo\",\"url\":\"https:\\\/\\\/www.gotop.lv\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/cropped-cropped-Gotop-Logo-in-Blue-and-Orange-1.png\",\"contentUrl\":\"https:\\\/\\\/www.gotop.lv\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/cropped-cropped-Gotop-Logo-in-Blue-and-Orange-1.png\",\"width\":512,\"height\":512,\"caption\":\"GoTOP\"}]}<\/script>\n<meta name=\"geo.placename\" content=\"R\u012bga\" \/>\n<meta name=\"geo.region\" content=\"Latvia\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Kas ir UX\/UI \u2013 GoTOP","description":"UX\/UI \u2014 kas tas ir, ar ko lietot\u0101ja pieredze at\u0161\u0137iras no saskarnes un k\u0101p\u0113c tas ietekm\u0113 vietnes p\u0101rdo\u0161anu. Vienk\u0101r\u0161s skaidrojums biznesam.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gotop.lv\/lv\/kas-ir-ux-un-ui\/","og_locale":"lv_LV","og_type":"article","og_title":"\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 UX\/UI","og_description":"UX\/UI \u2014 \u0447\u0442\u043e \u044d\u0442\u043e, \u0447\u0435\u043c \u043e\u0442\u043b\u0438\u0447\u0430\u0435\u0442\u0441\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0439 \u043e\u043f\u044b\u0442 \u043e\u0442 \u0438\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441\u0430 \u0438 \u043f\u043e\u0447\u0435\u043c\u0443 \u044d\u0442\u043e \u0432\u043b\u0438\u044f\u0435\u0442 \u043d\u0430 \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u0441\u0430\u0439\u0442\u0430. \u041f\u0440\u043e\u0441\u0442\u043e\u0435 \u043e\u0431\u044a\u044f\u0441\u043d\u0435\u043d\u0438\u0435 \u0434\u043b\u044f \u0431\u0438\u0437\u043d\u0435\u0441\u0430.","og_url":"https:\/\/www.gotop.lv\/lv\/kas-ir-ux-un-ui\/","og_site_name":"GoTOP","article_publisher":"https:\/\/www.facebook.com\/profile.php?id=61551386055318","article_modified_time":"2026-09-10T07:20:14+00:00","og_image":[{"width":512,"height":512,"url":"https:\/\/www.gotop.lv\/wp-content\/uploads\/2025\/07\/cropped-cropped-Gotop-Logo-in-Blue-and-Orange-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.gotop.lv\/chto-takoe-ux-ui\/","url":"https:\/\/www.gotop.lv\/chto-takoe-ux-ui\/","name":"Kas ir UX\/UI \u2013 GoTOP","isPartOf":{"@id":"https:\/\/www.gotop.lv\/#website"},"datePublished":"2026-07-15T11:44:55+00:00","dateModified":"2026-09-10T07:20:14+00:00","description":"UX\/UI \u2014 kas tas ir, ar ko lietot\u0101ja pieredze at\u0161\u0137iras no saskarnes un k\u0101p\u0113c tas ietekm\u0113 vietnes p\u0101rdo\u0161anu. Vienk\u0101r\u0161s skaidrojums biznesam.","breadcrumb":{"@id":"https:\/\/www.gotop.lv\/chto-takoe-ux-ui\/#breadcrumb"},"inLanguage":"lv-LV","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.gotop.lv\/chto-takoe-ux-ui\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.gotop.lv\/chto-takoe-ux-ui\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u0413\u043b\u0430\u0432\u043d\u0430\u044f","item":"https:\/\/www.gotop.lv\/"},{"@type":"ListItem","position":2,"name":"\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 UX\/UI"}]},{"@type":"WebSite","@id":"https:\/\/www.gotop.lv\/#website","url":"https:\/\/www.gotop.lv\/","name":"GoTOP","description":"Digit\u0101lie risin\u0101jumi uz\u0146\u0113mumiem no Latvijas digit\u0101l\u0101s a\u0123ent\u016bras","publisher":{"@id":"https:\/\/www.gotop.lv\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.gotop.lv\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"lv-LV"},{"@type":["Organization","Place","ProfessionalService"],"@id":"https:\/\/www.gotop.lv\/#organization","name":"GoTOP","url":"https:\/\/www.gotop.lv\/","logo":{"@id":"https:\/\/www.gotop.lv\/chto-takoe-ux-ui\/#local-main-organization-logo"},"image":{"@id":"https:\/\/www.gotop.lv\/chto-takoe-ux-ui\/#local-main-organization-logo"},"sameAs":["https:\/\/www.facebook.com\/profile.php?id=61551386055318","https:\/\/company.lursoft.lv\/en\/goit\/40203536401","https:\/\/www.firmas.lv\/lv\/uznemumi\/goit\/40203536401","https:\/\/getapro.lv\/tradesman\/catalogue\/details\/197756"],"description":"Digit\u0101l\u0101 a\u0123ent\u016bra R\u012bg\u0101: m\u0101jaslapu un interneta veikalu izstr\u0101de, SEO optimiz\u0101cija, datu anal\u012btika un AI automatiz\u0101cija uz\u0146\u0113mumiem Latvij\u0101 un Baltijas valst\u012bs.","legalName":"SIA GoIT","address":{"@id":"https:\/\/www.gotop.lv\/chto-takoe-ux-ui\/#local-main-place-address"},"telephone":["+37120079579"],"contactPoint":{"@type":"ContactPoint","telephone":"+37120079579","email":"info@gotop.lv"},"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday"],"opens":"09:00","closes":"18:00"},{"@type":"OpeningHoursSpecification","dayOfWeek":["Saturday","Sunday"],"opens":"00:00","closes":"00:00"}],"email":"info@gotop.lv","priceRange":"$$$","currenciesAccepted":"EUR"},{"@type":"PostalAddress","@id":"https:\/\/www.gotop.lv\/chto-takoe-ux-ui\/#local-main-place-address","streetAddress":"Antonijas iela 24","addressLocality":"R\u012bga","postalCode":"LV-1010","addressCountry":"LV"},{"@type":"ImageObject","inLanguage":"lv-LV","@id":"https:\/\/www.gotop.lv\/chto-takoe-ux-ui\/#local-main-organization-logo","url":"https:\/\/www.gotop.lv\/wp-content\/uploads\/2025\/07\/cropped-cropped-Gotop-Logo-in-Blue-and-Orange-1.png","contentUrl":"https:\/\/www.gotop.lv\/wp-content\/uploads\/2025\/07\/cropped-cropped-Gotop-Logo-in-Blue-and-Orange-1.png","width":512,"height":512,"caption":"GoTOP"}]},"geo.placename":"R\u012bga","geo.region":"Latvia"},"taxonomy_info":[],"featured_image_src_large":false,"author_info":{"display_name":"\u041d\u0438\u043a\u0438\u0442\u0430 \u041a\u0443\u043b\u0435\u0432\u0441","author_link":"https:\/\/www.gotop.lv\/lv\/author\/admin\/"},"comment_info":0,"_links":{"self":[{"href":"https:\/\/www.gotop.lv\/lv\/wp-json\/wp\/v2\/pages\/20669","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gotop.lv\/lv\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.gotop.lv\/lv\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.gotop.lv\/lv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gotop.lv\/lv\/wp-json\/wp\/v2\/comments?post=20669"}],"version-history":[{"count":3,"href":"https:\/\/www.gotop.lv\/lv\/wp-json\/wp\/v2\/pages\/20669\/revisions"}],"predecessor-version":[{"id":21039,"href":"https:\/\/www.gotop.lv\/lv\/wp-json\/wp\/v2\/pages\/20669\/revisions\/21039"}],"wp:attachment":[{"href":"https:\/\/www.gotop.lv\/lv\/wp-json\/wp\/v2\/media?parent=20669"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}