{"id":20670,"date":"2026-07-15T14:45:53","date_gmt":"2026-07-15T11:45:53","guid":{"rendered":"https:\/\/www.gotop.lv\/chto-takoe-veb-analitika\/"},"modified":"2026-09-07T16:10:38","modified_gmt":"2026-09-07T13:10:38","slug":"kas-ir-timekla-analitika","status":"publish","type":"page","link":"https:\/\/www.gotop.lv\/lv\/kas-ir-timekla-analitika\/","title":{"rendered":"Kas ir t\u012bmek\u013ca anal\u012btika"},"content":{"rendered":"

T\u012bmek\u013ca anal\u012btika \u2014 t\u0101 ir datu v\u0101k\u0161ana un anal\u012bze par vietnes apmekl\u0113t\u0101ju uzved\u012bbu: no kurienes vi\u0146i ierad\u0101s, k\u0101das lapas apskat\u012bja, kur apst\u0101j\u0101s un ko dar\u012bja pirms piepras\u012bjuma iesnieg\u0161anas vai vietnes pame\u0161anas. Galvenais r\u012bks ir \u201eGoogle Analytics 4\u201c; dati tiek p\u0101rv\u0113rsti l\u0113mumos: ko labot vietn\u0113 un kur\u0101 kan\u0101l\u0101 ieguld\u012bt bud\u017eetu.<\/p>\n\n

Vienk\u0101r\u0161os v\u0101rdos<\/h2>\n

M\u0101jaslapa bez anal\u012btikas ir k\u0101 veikals, kur\u0101 p\u0101rdev\u0113jam ir aizsietas acis: k\u0101ds ien\u0101k, kaut ko apskata, reiz\u0113m kaut ko p\u0113rk, bet k\u0101p\u0113c p\u0101r\u0113jie aizg\u0101ju\u0161i \u2014 tas paliek nosl\u0113pums. T\u012bmek\u013ca anal\u012btika no\u0146em \u0161o saiti no ac\u012bm: redzams, ka puse apmekl\u0113t\u0101ju pamet lapu ar pieg\u0101des inform\u0101ciju, bet gandr\u012bz visi pirc\u0113ji vispirms izlas\u012bja atsauksmes. P\u0113c tam jaut\u0101jums \u00abko uzlabot vietn\u0113\u00bb vairs nav viedok\u013cu str\u012bds, bet k\u013c\u016bst par faktu sarakstu.<\/p>\n\n

K\u0101p\u0113c tas ir svar\u012bgi j\u016bsu uz\u0146\u0113mumam<\/h2>\n

Bez anal\u012btikas rekl\u0101mas bud\u017eets tiek sadal\u012bts uz aci: nav iesp\u0113jams noskaidrot, kur\u0161 kan\u0101ls piesaista klientus, bet kur\u0161 \u2014 tikai klik\u0161\u0137us. Pareiza konfigur\u0101cija noz\u012bm\u0113 nevis vienk\u0101r\u0161i \u00abuzst\u0101d\u012bt skait\u012bt\u0101ju\u00bb, bet gan izdal\u012bt konversijas piltuves posmus: pakalpojuma apskat\u012b\u0161anu, veidlapas aizpild\u012b\u0161anas s\u0101k\u0161anu, pieteikuma nos\u016bt\u012b\u0161anu. To ir v\u0113rts konfigur\u0113t pirms rekl\u0101mas palai\u0161anas, nevis p\u0113c tam: dati nepar\u0101d\u0101s ar atpaka\u013cejo\u0161u datumu, un katrs m\u0113nesis bez anal\u012btikas ir m\u0113nesis, kur\u0101 l\u0113mumi tiek pie\u0146emti uz izj\u016btu pamata.<\/p>\n\n

Saist\u012btie termini<\/h2>\n

Konversija<\/a> \u00b7 Dashboard<\/a> \u00b7 BI sist\u0113ma<\/a> \u00b7 SEO<\/a><\/p>\n\n

S\u012bk\u0101k<\/h2>\n

Ar ko s\u0101kt \u2014 lasiet rakst\u0101 \u00abDatu anal\u012btika uz\u0146\u0113m\u0113jdarb\u012bbai\u00bb<\/a>; konfigur\u0113sim datu v\u0101k\u0161anu un nolas\u012b\u0161anu \u0161\u012b pakalpojuma ietvaros datu anal\u012btika<\/a>.<\/p>\n\n